Reflo Presents Flo Fest: Celebrating Women’s Health And Empowerment At University Of Ghana

Flo Fest, the first of its kind, aimed to raise awareness about menstrual hygiene and women’s empowerment. The festival featured an array of...

On 31st May 2024, the University of Ghana’s Athletic Oval came alive with energy and
excitement as Reflo, in partnership with the School of Languages, hosted the inaugural
FLO FEST.

This groundbreaking event, dedicated to women’s health and wellness, marked a vibrant
celebration of sisterhood, self-love, and liberation.

Flo Fest, the first of its kind, aimed to raise awareness about menstrual hygiene and women’s
empowerment. The festival featured an array of engaging activities designed to educate,
entertain, and empower attendees. Among the highlights were a sip and paint session,
basketball games, and a spin-the-wheel contest, creating an atmosphere of fun and
camaraderie.

Healthcare professionals, including Dr. Erica Ntiamoah and Dr. Vanessa Mensah-Kabu, were
on hand to provide valuable insights into women’s health. Booths offering free health
screenings were a significant attraction, enabling attendees to receive important health
checks and advice.

Brand ambassadors Michy and Anita Akuffo graced the event, engaging with the crowd and
contributing to the festival’s success. The presence of Reflo’s Ladies further enhanced the
spirit of the event, as they interacted with attendees and ensured everything ran smoothly.
Numerous games and activities kept the energy high throughout the day. Participants
enjoyed sip and paint, spin the wheel, basket toss, open lock, ball stacking, ball puzzle,
musical chairs, and karaoke sessions. These activities came with exciting prizes, including
cash rewards, Reflo’s sanitary pads, and other goodies, adding an element of excitement
and competition to the festival.

Entertainment was a key component of Flo Fest, with DJ Phantom providing a lively
soundtrack that kept the crowd dancing and enjoying the day. The combination of health
talks, interactive activities, and music created a holistic experience that left attendees
feeling informed, entertained, and empowered.

FLO FEST 2024 successfully highlighted the importance of women’s health and
empowerment in a festive and inclusive environment. The organisers, Reflo Company Ltd,
Aspirar International and the University of Ghana, School of Languages expressed their
gratitude to all who attended and look forward to making FLO FEST an annual tradition,
continuing to champion women’s health and empowerment in Ghana.

Reflo Company Ltd continues to demonstrate its dedication to corporate social responsibility by collaborating with the Florence Mensah Foundation. Together, they marked the successful completion of the “Helping 1000 Girls to Embrace Their Flow” initiative, an impactful project aimed at combating period poverty. This initiative provided 300 girls in Keta Kedzi Basic School with a steady, year-round supply of sanitary pads, ensuring they can stay in school and focus on their education.

This second visit to Keta delivered another six-month supply of sanitary pads, following an earlier six-month distribution. The initiative has been pivotal in dispelling menstrual stigma, providing critical educational resources and ensuring young girls have the sanitary products they need. The event marked the project’s completion, drawing community leaders, educators, parents and the young beneficiaries together to celebrate its success.

The CEO of Reflo Company Ltd, Ms. Rebecca Osam, expressed deep gratitude to all who supported the project, including Springfield Ltd, foundation staff and generous donors. “To our girls here in Keta, I want you to know that you are capable, outstanding and can achieve greatness. Your menstrual cycle is a symbol of your strength and womanhood, and it should never hold you back. Embrace it with pride and let it remind you of your incredible potential,” she said. Togbi Joachim Acolatsey V also encouraged other organisations to follow this example, while beneficiaries voiced their heartfelt appreciation.

Reflo Company Ltd’s contributions were essential to the project’s success. By backing both the distribution of sanitary pads to 300 girls and the educational workshops on menstrual health, the company has strengthened its commitment to corporate social responsibility. This partnership highlights Reflo’s dedication to ensuring every girl has the resources needed to remain confident and focused on her education.

Looking forward, Reflo Company Ltd remains dedicated to supporting the community well-being by ensuring consistent access to quality menstrual products and promoting menstrual health education through sustained partnerships and initiatives.