Reflo Company Ltd. Makes Waves at Madina Market with Exciting Market Activation

The market activation was not just about sales but also about connecting with the community and understanding the needs of consumers firsthand. Reflo...

In a vibrant display of market engagement, Reflo Company Ltd. recently took the Madina Market by storm during a dynamic market activation. The company’s brand ambassadors, Michy Diamond and Anita Akufo, enthusiastically joined the Reflo team, engaging with passers-by and fellow vendors to showcase their products.

The market activation was not just about sales but also about connecting with the community and understanding the needs of consumers firsthand. Reflo Company Ltd., known for its commitment to producing high-quality yet affordable products, showcased its range of sanitary pads and baby diapers, products that have been receiving positive feedback from customers.

Reflo Company Ltd. Makes Waves at Madina Market with Exciting Market Activation

The CEO of Reflo Company Ltd; Rebecca Osam expressed her excitement about the successful market activation, stating, “Thrilled to see my team kick off the year with their inaugural activation! It feels like the curtain rising on a season of innovation and achievement. The atmosphere is buzzing with excitement, and I’m eager to witness the remarkable breakthroughs they’ll achieve next. Stay tuned!”

Emphasising the company’s dedication to providing high-quality products at affordable prices, she added, “It is very important to me to produce high-quality products the African society can afford because I believe as Africans, we too deserve the best.”

Customers at the Madina Market were quick to praise Reflo’s sanitary pads and baby diapers, highlighting their comfort, reliability, and affordability. One customer remarked, “I’ve been using Reflo sanitary pads for months now, and I must say they are fantastic! They are comfortable, absorbent, and don’t irritate my skin like some other brands.”

Another satisfied customer shared, “Reflo sanitary pads are a game-changer! Not only are they affordable, but they also provide long-lasting protection, giving me peace of mind throughout the day.”

The positive feedback from customers at the Madina Market further underscores Reflo Company Ltd.’s commitment to meeting the needs of the African community with high-quality, affordable products. As the company continues to innovate and expand its product offerings, consumers can look forward to more groundbreaking products that prioritise their health, comfort, and well-being.

Written by Edward Asare

Reflo Company Ltd, in partnership with The Florence Mensah Foundation, has officially completed its landmark “Helping 1000 Girls to Embrace Their Flow” initiative, with the final round of sanitary pad distributions carried out in schools in Ashaiman, Nima and Assin Ochiso to commemorate Menstrual Hygiene Day 2025.

Launched in March 2024, the project was a bold commitment to support 1,000 deprived girls with a full year’s supply of high-quality sanitary pads and menstrual health education. One year on, the goal has been achieved — with 1,000 girls now better equipped to manage their menstrual health with dignity and confidence.

Beneficiaries of the project spanned across key communities and schools, including: Assin Ochiso D/A Basic School, Assin Ochiso Heritage Academy, Assin Hasowode D/A Basic School, Kedzi Havedzi A.M.E. Zion Basic School (Volta Region), Ashaiman No. 5B Basic School, Ashaiman No. 4 JHS and Nima Basic School.

The impact of the project extended far beyond distributing sanitary pads. Through school engagements, open conversations and hands-on educational sessions, the Foundation addressed long-standing stigma, corrected misconceptions and empowered young girls to approach their menstrual cycles with confidence, pride and self-assurance.

At the closing ceremony, Ms. Rebecca Osam, CEO of Reflo Company Ltd., remarked:

“Today, as we close this chapter, we are not just ending a project. We are celebrating a milestone — one that signifies progress, sparks awareness, inspires dialogue and lays the foundation for lasting change. To our brilliant young girls, you are strong, you are capable and you are unstoppable. And to everyone gathered here, let us not stop here. Let us continue to support, educate and build a community where our girls can thrive without fear, shame or judgment.”

With the “1000 Girls” project now complete, both Reflo Company Ltd and The Florence Mensah Foundation are urging government agencies, corporate organisations, NGOs and development partners to help scale the initiative nationally, reaching more underserved girls in vulnerable communities.

The success of this project is not just a milestone — it’s a call to action. A call to invest in menstrual equity. A call to shape a future where no girl’s education or dignity is compromised by her period.